ShoCard is a digital identity that protects consumer privacy and is as easy to understand and use as showing a driver’s license. It’s optimized for mobile and so secure that a bank can rely on it.
about the company
Jeff Weitzman is the Co-founder and President & COO of [ShoCard, Inc.](http://shocard.com), developers of a revolutionary new identity management platform based on blockchain technology. Weitzman is a veteran technology and online advertising executive. Most recently he co-founded and led [Go Factory, Inc.](http://www.go-factory.com), an Internet of Things platform company. Earlier he was CMO at [Buysight, Inc.](http://www.buysight.com), an online behavioral advertising technology company. His executive positions include CMO of non-profit [Common Sense Media](http://www.commonsense.org) and President & COO of [Coupons.com](http://www.coupons.com), where he helped lead the company from startup to industry leader. He led Client Services at [Yahoo!](http://www.yahoo.com) and was COO of Counsel Connect, an early online service for lawyers. Weitzman was also an attorney at Shearman & Sterling.
CEO Advertising.com Dynamic Retargeting/SVP AOL Networks @ Advertising.com, now a part of ONE by AOL
ShoCard in the press
The identity app, dubbed the SITA Digital Traveler Identity App, was formally unveiled today during the Air Transport IT Summit industry conference, held in Barcelona, Spain. Blockchain startup ShoCard has developed a proof-of-concept focused on digital identity in partnership with a major IT firm that works with the airline industry. Any airline terminal connected to this system could then verify the identity of that passenger wherever they present this token. With the app, a passenger uploads their travel documents, which are then encrypted and hashed on the bitcoin blockchain. Using a blend of blockchain-based data and facial recognition techniques, the app is aimed at both streamlining how airlines verify passenger identities as well as facilitating real-time data flows at the airport.
But on the blockchain, most identity solutions providers are rushing to deliver solutions before bolting them onto applications. I would expect that blockchain-assisted identity and access solutions can help us arrive at better solutions than the current ones. But with blockchain solutions, the roles are reversed: You self-register your identity first, and then you link to your social accounts. He is also the author of the upcoming book, The Business Blockchain. Consumer questionsBut, when it comes to the implementation and evolution of blockchain solutions, there are a few issues and questions that arise.