Yozio

Yozio is helping mobile growth, marketing and product teams at companies like Airbnb, Eventbrite and Pinterest crack the code on organic mobile app growth. Our Organic Mobile Growth Platform combines powerful app measurement tools, best practices and benchmarks from some of the world’s fastest growing companies, and delivers them in a powerful SaaS solution that can be used by any mobile team to grow organically. From small startups to some of world’s most popular online brands, Yozio’s customers are driving massive increases in their mobile app installs and activations, at a fraction of the cost of paid acquisition channels.



about the company

Founders

None

Li is a serial entrepreneur who has founded and served as CEO and CTO at a number of startups in both China and the US, including Qiji (social networking), Peak Mobile (wireless CRM), BNY (DIY greetingcard) and LemonCrate (mobile shopping). He enjoys unplanned travel and exploring new things with his family.

Yozio in the press

Jan. 8, 2016

Surviving Google’s New Policy Against Interstitial Ads

As an alternative to app install interstitials, browsers provide ways to promote an app that are more user-friendly. We also considered app install interstitials a very viable option to drive downloads prior to the new policy going into effect. According to this policy, Google has since penalized mobile websites that use such interstitials by declaring these websites mobile-unfriendly. Google has spoken — and an important part of the mobile web will never be the same. To answer those questions, let’s start by understanding the real context for Google’s sudden change — and why app install interstitials may not be that bad after all.