hiku. shopping simplified. hiku turns everyday grocery shopping into something modern, magical, and fun. hiku recognizes both voice and barcodes, instantly adding items to your shopping list. No typing. No scribbling. Just touch one button and you’re done. Learn more on Kickstarter: http://www.kickstarter.com/projects/934651649/hiku-lets-simplify-the-way-we-shop

about the company


Rajan is the Co-Founder/VP of Engineering of Hiku, a virtual grocery shopping assistant.

Rob is CEO of Hiku. Hiku turns everyday grocery shopping into something modern, magical, and fun. Hiku recognizes both voice and barcodes, instantly adding items to your shopping list. No typing. No scribbling. Just touch one button and you’re done.

Hiku in the press

Nov. 3, 2016


In a recent study by the Economist Intelligence Unit, more than half of marketing executives reported that the IoT movement would revolutionize marketing by the year 2020. Amazon’s Echo device has already seen spectacular success since it was launched a year ago. Join the Internet of Things Consortium (IoTC) and special guests to discuss how marketers and technology companies are already planning for this revolution. Learn what’s real and what’s pure science-fiction in the IoT era.

Nov. 27, 2015

The Hiku Shopping Button Review

Two involve pressing the Hiku’s shiny silver button; it activates the barcode scanner and voice recognition feature. I need Hiku. I also need Hiku to be a little more reliable. The sorts-into-aisles view went away when I added delivery-service Peapod to the mix, because obviously I don’t need it anymore. Get grocery-ingThe Hiku is a round, white device with a flat bottom and big silver button that activates a recorder and built-in scanner.

Nov. 24, 2015

5 awesome gifts for smart-home enthusiasts

But the Hiku smart kitchen tool makes shopping easy, and it costs just $49. Create a “date night” button and with one touch your Philips Hue bulbs will cast a soft red hue and your Sonos speaker will start playing your most romantic playlist. It comes with one dimmable white LED bulb and a remote control that you can pop out of its wall mount and take to your couch. Nest Labs Nest CamMany have tried, but no one has managed to knock the Nest Learning Thermostat off its perch. That’s where the $40 Philips Hue Wireless Dimming Kit comes in.

Nov. 4, 2015

Voice-command remote shopping comes to Chicago-based Peapod

Again, instead of speaking into the device, users have the option of scanning barcodes of existing products in the household. In markets that don’t include Peapod, Hiku says it’s partnering with Walmart’s online grocery business. Hiku says its Peapod partnership covers markets in Chicago and the Midwest. Carrie Bienkowski, chief marketing officer of Chicago-based Peapod, said the Hiku partnership represents Peapod’s first integration of a device other than a tablet or mobile phone. New technology gives voice to remote shopping at Peapod.

Nov. 4, 2015

Hiku Labs Hiku (2015) review

Now, Hiku Labs has released the second-generation Hiku; the device is upgraded and its design has been sharpened. That's the future Hiku Labs is hoping to make possible with its second-generation Hiku, a shopping assistant available online at the Hiku Labs website for $50, or $80 after the December promotional period. Both generations will get access to the also-new online grocery feature, but my first question is, what's new with the Hiku device itself? The app walks you through the process of syncing the Hiku with your Wi-Fi network -- a process that involves light-blinked communication between your phone and the Hiku device. " Then it logs those items into a list on the Hiku app.

Nov. 4, 2015

The new Hiku smart kitchen button can do your grocery shopping

Before Amazon started filling homes with grocery-ordering buttons, magic wands, and AI-enabled speakers, a company called Hiku made a device for your kitchen that quickly assembled shopping lists. If you want to do it the slightly more old-fashioned way, you can still just use the Hiku device and app to generate shared shopping lists. There's new hardware, it's cheaper, and Hiku can now also use your list to place orders with Walmart's or Peapod's online grocery services. This ability is now coming stateside thanks to integration with APIs from Walmart and Peapod, which Hiku CEO Rob Katcher says makes the smart shopping feature available in more than 40 markets across 24 states. Cheaper, faster, strongerThe price of the Hiku is being dropped from $79 to $49 through the rest of this year.

Oct. 22, 2013

Hiku Review: For Grocery Lists, Is It Better to Scan Around?

How many times have you gone to the grocery store only to get home and realize you forgot something? If you're like me, you either trudge back to the store in defeat or you do without the forgotten item. Of course, you could make your life easier by bringing a list with you, and there's no shortage of shopping-list apps these days if pen and paper are too low tech for you. But one company called... Who needs ice cream anyway, right?

Sept. 25, 2012

Hiku smartphone accessory seeks to Kickstart shopping lists with Evernote integration

A new Kickstarter campaign from two former Palm employees is aiming to create a new way to get lists on to your smartphone. Katcher tells us that it's in the works, though Hiku isn't announcing specific details on that yet. Called "Hiku" (pronounced Haiku), it's a small white puck that integrates a speedy barcode scanner, microphone, and Wi-Fi. As for justifying that price tag, Katcher and Chatterjee believe that Hiku is simply more convenient than opening up a particular list app on a smartphone. Siri it most definitely isn't, but instead a single-purpose accessory Hiku believes would work well in the kitchen where family members could use it together for a household shopping list.