Betabrand is a B2C, online clothing community that designs and manufactures apparel for men and women. It offers pants, shirts, hoodies, jackets, shorts, sweaters, denims, tops, outerwear, skirts, dresses, workwear, shoes, socks, and bags. It provides its users with access to crowdfunded clothing designed by people around the world. Betabrand sells its products online. It was launched in 2004 and is based in San Francisco, California, United States.

about the company


BetaBrand in the press

April 21, 2017

Crowdcube Alum Vivobarefoot Collaborates With Betabrand for New Shoe Collection

UK-based shoe brand and Crowdcube alum, Vivobarefoot, announced on Friday it has formed a partnership with crowdfunding clothing platform for independent designers and major brands, Betabrand, for its new shoe collection. According to the company, this collection was launched this week with the release of the City Sock, a breathable, stretchy mesh sneaker. Through its equity crowdfunding campaign on Crowdcube, Vivobarefoot secured £1,308,850 from 1121 investors for its expansion. The City Sock is the first of several shoes to be released in the collection, with additional shoes to be released in the forthcoming weeks. Thousands of people have voted and provided feedback so thousands more can purchase crowd-designed footwear.”The City Sock is now available for purchase/funding in gray and black for both men and women.

April 21, 2017

VIVOBAREFOOT and Betabrand Collaborate on New Shoe Collection; Launch 'City Sock' via Crowdfunding Platform

Through this collaboration, VIVOBAREFOOT and Betabrand are encouraging consumers to vote for their favorite concepts to create new shoes. Due to its popularity, the City Sock was chosen as the first shoe to launch in the collection and became available for sale on Monday, April 17. The City Sock is the first of several shoes to be released in the collection, with additional shoes to be released in the forthcoming weeks. The City Sock is now available for purchase/funding in grey and black for both men and women, and retails at $91 online at Designed using ancient wisdom with modern technology VIVOBAREFOOT is a complete shoe collection for off road, exercise and everyday wear, as well as a line for kids.

March 16, 2017

Kendra Haberkorn, Author at Techstars

At any given point in time at a fast growing startup, you’re hiring across functions, levels and specific disciplines. Once you have the key characteristics codified, defining profiles, prioritizing networking, nurturing relationships and measuring results will come more easily. Startups need to determine which characteristics will be most important in differentiating and driving performance – now and in the future. Now, Josh is a board member and/or advisor to companies including: Betabrand, Havenly, Guild Education, and Craftsy and is a Techstars Mentor. Over the last decade, Techstars has grown a worldwide network with 100 exits, 1000 companies in the portfolio and 10,000 jobs created by those companies.

March 16, 2017

Why You Should Hire on Characteristics and Train on Tactics

We recommend you dare to hire based on characteristics and train on tactics – emphasizing intangibles over functional skills as you plan for and develop your talent priorities. Once you have the key characteristics codified, defining profiles, prioritizing networking, nurturing relationships and measuring results will come more easily. Startups need to determine which characteristics will be most important in differentiating and driving performance – now and in the future. Importantly, these characteristics should ring true regardless of the role, function, level or tenure of a team member. Dare to Hire on Characteristics and Train on TacticsIf you find a person who has all the characteristics but has gaps on other dimensions, take a chance.

Feb. 2, 2017

NewCo Lights Up the Bay Area with 5th Annual Innovation Festival and Shift Executive Forum, Feb 6th to 9th, 2017 Lights Up the Bay Area with 5th Annual Innovation Festival and Shift Executive Forum, Feb 6th to 9th, 2017

Feb. 2, 2017

NewCo Lights Up the Bay Area with 5th Annual Innovation Festival and Shift Executive Forum, Feb 6th to 9th, 2017

Forum will be followed by the Fifth Annual NewCo Bay Area Festival, taking place insides the office of innovative companies and organizations in San Francisco, Oakland and San Jose. NewCo Shift ForumNewCo’s first invitation-only, executive event is Shift Forum-- a conference on “Capitalism at a Crossroads”, February 6-8th, at the St. Regis Hotel in San Francisco. Sign up to attend the Bay Area Festival, join our MasterClass sessions, or apply to be a delegate at Shift Forum. Sponsors supporting the The Bay Area Festival include Adobe, Twitter, Citi Ventures, J.P. Morgan, Perkins Coie, WeWork, Nasdaq Entrepreneurial Center, Microsoft, Storyvine and Join the NewCo Shift conversation online at or get our stories delivered to your inbox with the NewCo Daily and NewCo Weekly email newsletters.

Jan. 13, 2017

The 'leave me alone' sweater is the only item you need if you're an introvert

Ruth Grace WongThe INSIDER Summary:• A Pinterest engineer created a sweater that can zip up past your head. Luckily people like Ruth Grace Wong are here to make it go by a little bit smoother. “Since I’ve gotten all this positive feedback, I’d love to have the sweater produced and sold,” she told INSIDER. Ruth Grace WongRuth Grace WongIf you follow the directions, you’ll have a fully functioning “Leave Me Alone” sweater all to yourself. “The leave me alone mode is more of a statement than a functional piece of clothing,” Wong wrote on Instructables.

Oct. 31, 2016

Arts, Crafts, Design, and Marriage

We’ve just closed a financing in Borrowed & Blue and Jason joined the board. Enter Borrowed & Blue, whose tagline is the ‘Smarter Way to Wed’. Borrowed & Blue has also recently launched an iOS app available in Apple’s App Store. So – you can elope, stress out, or try out Borrowed & Blue. And, if you have a good name for our pending Arts, Crafts, Design, and Marriage theme, leave it in the comments.

Oct. 25, 2016

Betabrand CEO To Speak at the University of North Carolina Kenan-Flagler Business School

Chris Lindland, founder and CEO of Betabrand, an online clothing company, will give a free, public talk at the University of North Carolina Kenan-Flagler Business School as part of the Dean’s Speaker Series on Nov. 7. Lindland, a 1995 graduate of the Undergraduate Business Program at UNC Kenan-Flagler, manages the 80-person startup in San Francisco. Free parking will be available in the parking deck at UNC Kenan-Flagler. About the University of North Carolina Kenan-Flagler Business SchoolConsistently ranked one of the world's best business schools, UNC Kenan-Flagler is known for its collaborative culture that stems from its core values: excellence, leadership, integrity, community and teamwork. UNC Kenan-Flagler offers a rich portfolio of programs and extraordinary, real-life learning experiences: Undergraduate Business, full-time MBA, Executive MBA Programs (Evening, Weekend and global OneMBA®), online [email protected], UNC-Tsinghua Dual-Degree EMBA, Master of Accounting, PhD, Executive Development, and UNC Business Essentials programs.

Oct. 16, 2016

Betabrand’s Enlightened View Around Depression

Last week an email hit the Foundry Group EXEC list from Betabrand’s CMO Aaron. Aaron – thanks for helping eliminate the stigma around depression. Following is the email Aaron sent to the Foundry Group EXEC list. So far, I’ve had 14 employees email me back sharing their stories of their own depression and that of their friends/family members that have also committed suicide. If you’re like me and lucky enough to have never dealt with depression, understand that you can be the person that lends support to someone else.

Feb. 1, 2016

Why retailers can’t resist social media

The report, which uses a propriety formula to score retailers based on the effectiveness of their social media efforts (See sidebar), finds that many of the retailers finding the best results on social media have rethought the ways they understand, approach and think about both social media and their overall marketing strategies. While Macy’s Inc. only drives 1.3% of its site traffic from social networks, social media plays a crucial role in the multichannel retailer’s digital marketing mix, says Serena Potter, the retailer’s group vice president, digital marketing strategy. While social media’s might is unmistakable—a third of the 15 of the most-downloaded apps in the United States are from social networks, according to comScore Inc.—the efforts by social networks to remake themselves into direct response advertising platforms aren’t leading to many direct sales. Nearly a quarter of consumers, 24.1%, arrive at the online-only novelty T-shirt retailer directly from social networks, according to the forthcoming Social Media 500, an Internet Retailer database that ranks retailers by the percentage of their site traffic that stems from social networks. Few, if any, platforms make that process easier than social media, Kent says.

Dec. 28, 2015

AWS Week in Review – December 21, 2015

All of the official SDKs, IDE Toolkits, and Command Line Tools available for download here.

Dec. 22, 2015

AWS Podcasts – JAWS, Muterra, Betabrand, and DubSmash

I spoke with representatives from JAWS, Muterra, Betabrand, and DubSmash. I emailed Austen after finding him online, and we began an ongoing conversation about Lambda, JAWS, and API Gateway. Special ThanksAs always, special thanks are due to my awesome colleagues on the AWS Podcast team: Here’s the final batch of interviews that I recorded on Tuesday, September 1 at the AWS Loft in San Francisco as part of the Intel Startup Spotlight for the AWS Podcast. As usual, the “Episode” links go directly to the audio files; you can also visit the AWS Podcast page and subscribe to the feed.

Dec. 1, 2015

In 24 Hours, Pirelli's Calendar Showed How Quickly a Brand Can Modernize Its Image

"Pirelli Calendar. "It bears remembering, of course, that Pirelli's calendar was always a marketing tactic for the brand. ""Good-bye, naked supermodels on tire maker Pirelli's calendar," the Wall Street Journal's Tokyo-based auto reporter Yoko Kubota tweeted, "hello, fully-clad women with impressive resumes. "@amyschumer looks INCREDIBLE nude in the 2016 @Pirelli calendar. Amy Schumer and Serena Williams are among the younger women of achievement included in the calendar.

Nov. 4, 2015

Slack CEO Stewart Butterfield on Changing the Way We Work

“The whole spectrum of communication across a company can happen inside Slack,” says co-founder and CEO Stewart Butterfield, 42. It happened first in the early 2000s, when Butterfield and some pals began to make something called Game Neverending. And over time, it became clear that Glitch, like Game Neverending, would never be profitable. CHANNEL SURF | Slack allows users to generate channels around specific topics, projects or problems, minimizing the need for email. At the dawn of the digital camera, before Facebook existed, they’d invented a neat way to share photos online.

Oct. 23, 2015

Western Digital to acquire SanDisk for $19 billion; Collective Health raises $81 million Series C round; Illusive Networks raises $22 million

Phenom People raises $6 million Series A roundPhiladelphia HR startup Phenom People has raised $6 million in a Series A led by Sierra Ventures. In funding news, Indian startup Collective Health has raised an $81 million Series C round, while Illusive Networks has raised $22 million, and Chinese Uber rival Yidao Yongche has announced that it is to raise $700 million. Western Digital to acquire SanDisk for $19 billionWestern Digital has entered into an agreement to acquire SanDisk for $19 billion, at $86.50 per share. FundingClutter raises $9 million Series A roundOn-demand self storage startup Clutter has raised $9 million in a Series A round led by Sequoia, with Sequoia partner Omar Hamoui joining the Clutter board. Numerify raises $37.5 million Series C roundNumerify, a startup providing analytics applications, has closed a $37.5 million Series C round led by Tenaya Capital, with participation from investors including Sequoia Capital, Lightspeed Venture Partners, Silicon Valley Bank, and Four Rivers Group.

Oct. 22, 2015

Betabrand Gets Another $15 Million

2 Shares Share Tweet Share Share EmailEvery retailer pitches themselves as consumer-centric, but Betabrand believes they have the recipe for success when it comes to brand-to-consumer communication. The San Francisco-based startup announced Wednesday (Oct. 21) that it has secured $15 million in funding from both Morgan Stanley and Foundry Group, bringing its total funding amount to $29 million. However, with another $15 million under its belt and new product ideas from consumers every day, Betabrand is now one step closer to building its vision. “This is the future of the apparel industry.”If Betabrand is going to revolutionize fashion as we know it, it might need a tad more than $29 million to do it. “Unlike the traditional fashion world, where designers wait 12-16 months to see their creations unveiled to consumers, Betabrand involves customers from the very start,” Lindland said.

Feb. 14, 2015

Flashback clothes are carefully crafted nuclear photobombs

What makes the Flashback clothes especially bright is the shark-gray base color. Surrounding details either get lost in the shadows or simply go unnoticed because the eyes zero in on the aura of the Flashback clothing. The concept for Flashback clothes was on the minds of Wheeler and Holmes even before the two met. He and other DJs also found it irritating when fans would crowd around their booths, firing off flash photos with their phones. In the opening days after Flashback clothing was posted to the Betabrand website, the Photobomber Hoodie ($205.20) and Silver-Screen Scarf ($70.20) surpassed funding goals.

April 27, 2011

Cult Clothing Line Betabrand Pockets $1.3 Million From OATV

He also wants to crowdsource more of the designs and expand on the “Model Citizen” program where customers send in pictures of themselves modeling Betabrand designs for use in actual campaigns. The company’s emphasis on original in-house designs, in addition to its 100K-200K in monthly revenue, certainly piqued the interest of O’Reilly Alpha Tech Ventures which led Betabrand’s $1.3 million Series A round followed by Morado Ventures this week. It creates a non-stop idea machine.”Lindland plans on using the new financing to speed up the production process to 12-16 products a month and add a women’s line in the fall. There will be a ton of online clothing brands that pop up over the next year. The company releases between 4-6 designs a month, manufacturing locally and in small batches.

Dec. 13, 2010

Betabrand's 'Privates' Underwear Promises To Block TSA Employees From Seeing Your Scanned Junk

There’s been no shortage of outrage over the TSA’s “naked” body scanners, which have been compared to virtual strip searches. The garment fuzzes out a traveler’s privates using body scanner resistant materials. On the other hand, if this works, the garments could sell like hot cakes considering the controversy around the TSA full body scans and the “pat-downs.” As of now, Russell and Betabrand claims that the underwear will not get you pulled out of line for a more invasive search. But the company is seeking 50 travelers to test-pilot prototypes of the underwear to be sure.