Betable is the world’s first platform that enables any developer to legally offer real-money play in their games and apps on any platform or device. Betable is licensed by the United Kingdom Gambling Commission and Alderney Gambling Control Commission to offer support and infrastructure to developers to legally integrate real-money gambling into their mobile and social games and applications. Betable provides world-leading security, fraud protection, player location, identity and age verification and account monitoring to keep players’ funds safe and to ensure responsible gaming. Betable was founded in 2008 in London, United Kingdom. It also is headquartered in San Francisco, California.

about the company


Christopher Griffin is the CEO & Founder of Betable. In July 2012, Betable unveiled the world's first real-money gaming platform. It also shared news of its investors which include some of the Silicon Valley's post prolific firms and individuals, including: Bullpen Capital, Greylock Partners, Founders Fund, True Ventures, Dave Morin and Yuri Milner. Christopher is the utmost expert on the convergence of real-money and gaming: one of today's most discussed topics in technology.

Amit Kumar joined Accel in 2016 and focuses on early stage consumer startups with a focus on VR, fintech, social, and messaging. Prior to Accel, Amit co-founded CardSpring, a payments infrastructure company that added application capabilities to credit cards. CardSpring was acquired by Twitter, where Amit led engineering for several of Twitter’s commerce and customer service initiatives. Amit graduated from UC Berkeley with a degree in electrical engineering and computer science.

Betable in the press

Aug. 23, 2016

The unlikeliest new faces of venture capital

One of the big news items this week was the announcement that NBA superstar Kobe Bryant had launched his own venture capital fund. That includes Magic Johnson, who joined Detroit Venture Partners in 2011, where he serves as a general partner. Former NHL star Mike Richter launched Environmental Capital Partners, which provides private equity financing to the environmental industry and green companies. FilmKutcher co-founded the venture fund A-Grade Investments in 2011, which has invested in companies like Spotify, Airbnb, Dwolla, Path, Fab, and Uber. Rapper Nasir “Nas” Jones formed QueensBridge Venture Partners in 2014.

Dec. 5, 2015

Meet Brandon Zeuner, Managing Partner at Venture51

In addition to being co-founding partner of Venture51, Zeuner also co-founded Republic Project, a cloud-based rich media ad platform which was acquired by DG MediaMind in 2013. Prior to co-founding Venture51 and Republic Project, I was part of the founding team at Flypaper where I was charged with growth. Brandon Zeuner is Managing Partner at Venture51. In 2008, Ryan co-founded Republic Project, a rich media ad-tech platform, which was acquired in 2013 by DG Media Mind. Spun out of Venture51 Labs, Republic Project was backed by Google Ventures and was recently acquired in 2013 by DG Media Mind (DGIT).

March 20, 2015

Kickpay Is A Marketplace For Invoices That Helps SMEs Get Paid Quickly

Cash flow is all important for small businesses — it’s the difference between life or death — so it is frustrating when customers don’t pay invoices up front. Scenarios like this are where Kickpay, a startup that is graduating from Y Combinator‘s latest batch, hopes to make a difference. Right now, Kickpay takes no fee but McCalister said it will, in time, take a cut from both companies and investors. He founded Kickpay alongside Stefano Bernardi, formerly with Betable, and Sean Watters, who spent time with Intuit and Yardsellr. The service uses “market dynamics and a sophisticated data model” — via a partnership with Wells Fargo — to generate its rates.

May 22, 2014

Thursday, May 22nd

PivotDesk helps entrepreneurs build great companies by finding the right place to grow their business. PivotDesk has helped hundreds of businesses find the space they need with the flexibility of month-to-month contracts. Mattermark: If someone thanked you in a restaurant for creating your startup, what would you hope they say? David: I have a smart and dedicated team of problem solvers who care as deeply as I do about helping our fellow entrepreneurs find their perfect space. David: We recently celebrated our two-year anniversary this month with an expansion from six markets to 29.

Dec. 17, 2012

Big Fish Casino Raises The Stakes On iPhone With Real-Money Gambling

Big Fish Casino is the relaunch of Card Ace: Casino, an app made by Self Aware Studios, which was bought by Big Fish in March. Today, when games developer Big Fish launched a new iPhone app called Big Fish Casino, it announced it would raise the stakes in the UK by introducing real-money gambling into it (courtesy of well-backed gambling platform Betable) — making this the first time that a real-money gambling game will be available in the App Store. Place a wager on real-money gambling, and you could be in for some good returns. This may be a first for the App Store, but it’s part of a growing interest in real-money gambling. The world’s biggest social network has also started to allow real-money gambling into its walled garden, with Gamesys last week launching Bingo & Slots Friendzy the first Facebook app with real-money gambling incorporated.

Oct. 31, 2012

Real-Money Gambling Platform, Betable, Signs Up Developers Slingo, Digital Chocolate, Murka; Private Beta “Opening Up In Near Future”

Gambling platform Betable, which allows developers to incorporate real-money gambling into their games (in markets where online gambling is legal) without themselves having to obtain a gambling license, has announced it’s signed up games developers Slingo, Digital Chocolate and Murka Games to its platform — currently in private beta. Betable unveiled its real-money gambling platform — which consists of an API allowing developers to integrate real-money play into new or existing games — back in July. Murka Games said it plans to incorporate real-money gambling into its casino-style Slots Journey title, as well as other current titles and future games releases. Slingo CEO Rich Roberts said the move will allow it to offer real-money gambling to its more than 30 million users outside the U.S. who have played Slingo on Facebook. Betable says it’s currently “hand picking” developers for its private beta but will be “opening up in the near future” — albeit there is no word on exact dates yet.

July 9, 2012

Gigaom Betable allows social games to add real money gambling

AdvertisementGambling addiction concernsAdvertisementBut the move to open up social games to gambling will surely raise concerns about increased gambling addiction. Social games are often addictive like gambling but so far, they don’t generate nearly the same kind of revenue. He said the typical conversion rate in social games is 2 percent; for online casino games, it’s often 40 percent or more. There are already concerns about how easy it is to buy virtual goods on social games. That came after the Department of Justice updated the Wire Act of 1961 in January, essentially allowing states to authorize online gambling.

July 9, 2012

Betable Brings Legal Gambling Mechanics To Social Game Developers

Enter Betable, a social betting company that’s being reborn as a platform for social game developers to add real, working gambling mechanics to their games. The issue for most developers is that it’s very painful to go through and get gambling licenses in all of these territories. “Game developers can bring creative new user interactions. One other benefit of gambling-style games is that they tend to monetize far better on a per user basis, bringing in $1,800 in customer lifetime value versus $2 for social games, Griffin said. The issue is that while it’s easy to create a casino-style game, it can be difficult to monetize one because of very fragmented and complicated regulations around online gambling globally.

July 22, 2010

Gigaom Investors Bet $3 Million On Social Betting Site Betable

AdvertisementAtomico is placing founding Skype chief strategy officer Geoffrey Prentice, whom it says negotiated Skype’s sale to eBay (NSDQ: EBAY), on Betable’s board. It’s not the first site in the social betting space, which includes Smarkets, Pikum (deceased) and Bragster. AdvertisementIn Betable’s model, bet creators get 30 percent of the money people wager on their bet – so there’s plenty of incentive to create buzzy bets. AdvertisementWant to try my bet on whether Mark Zuckerberg will still be Facebook CEO this time next year? Betable, a site that lets web users create their own bets for people to wager against, has attracted a $3 million first-round venture funding led by Niklas Zennström and Janus Friis’ Atomico VC house.