Sept. 18, 2013
An Insider’s View of Mobile-First Design: Don’t Make These Mistakes
I hope designers, product managers, and entrepreneurs can learn something from them — not just about how to design for mobile, but about how to think differently about mobile design.
But these opportunities are also design constraints: Mobile screens are small, driven by touch, and often connected to spotty networks.
Instagram’s technique here helped us with an early mistake we made on our mobile app, Polar, which allows people to collect, share, and vote on opinion polls.
Contrast this standard approach to the one employed by Instagram’s mobile app: When people like or comment on a photo on Instagram, the results of their actions show up right away.
Treating desired actions (in our case, voting on polls) as part of the main activity of our app — instead of as separate interface elements — makes a huge difference in their use.