Apsalar is the leading enterprise marketing analytics solution for mobile app marketers. We allow marketers to effectively measure the performance of mobile marketing, better understand the mobile app audience and share these insights with media partners for more effective acquisition and re-engagement. Apsalar’s unique ability to provide in-depth ROI metrics regardless of where you advertise or how you monetize your app downstream makes it the choice of leading enterprises around the world. Apsalar was founded in 2010 by adtech veterans who previously started and built Kefta into a leading online behavioral targeting solution. After Kefta was acquired by Acxiom, the Apsalar management team leveraged their combined 75 years of adtech and analytics experience to launch Apsalar and bring the leading mobile attribution and intelligence platform to market.

about the company


Michael is a tried and true entrepreneur with over 15 years experience crafting and selling companies. Michael is currently the CEO and co-founder of Apsalar, a provider of actionable analytics for mobile apps. As the co-founder and COO of Kefta, Inc., a SaaS provider of online behavioral targeting solutions, Michael was instrumental in growing and shaping the business before its acquisition by Acxiom. After earning his MBA from Harvard to complement his MS in Engineering from École Centrale Lyon in France, Michael was the managing director of GiSMo, a mobile payment startup owned by Millicom International Cellular and a consultant with Altis, a consulting firm now owned by Cap Gemini Ernst & Young in Paris, France.

Philippe Suchet is a serial entrepreneur and investor. He cofounded and ran a couple of companies, in the personalization/behavioral targeting and mobile commerce space, which were respectively acquired by Acxiom and Shopzilla. He's a Board Member and co-founder of Apsalar, a leading provider of mobile analytics and data-powered targeting solutions. Philippe is also an investor and strategic advisor in both Internet companies and real estate properties.

Before pursuing his passion for mobile analytics with Apsalar, Fazal honed his engineering, research and development skills as the co-founder and CTO of Kefta, Inc., acquired by Acxiom in March 2007. He led the integration of Kefta’s technology into the Acxiom platform post-acquisition. Before founding Kefta, Fazal graduated with a MS in Engineering from the École Polytechnique and a MS in Telecommunications from Telecom ParisTech in France. Fazal started his career with France Telecom R&D researching Internet payment and e-commerce systems, and then became Deputy VP of Engineering and lead architect for their retail ISP division. His architecture helped Wanadoo scale to become the largest ISP in France. He later served as VP of Operations for EuroNet Internet BV in the Netherlands.

Apsalar in the press

June 17, 2016

Apsalar Launches Uninstall Attribution for iOS-PR Newswire Asia

Earlier this year, Apsalar was the first mobile attribution provider to launch Android Uninstall Measurement. This launch is a win-win for customers and media partners because iOS Uninstall Attribution can be leveraged to help improve marketing program ROI." Logo - http://photos.prnewswire.com/prnh/20151116/287839LOGOApsalar is the first mobile attribution solution to offer uninstall measurement for iOS. About ApsalarApsalar is the leading mobile app marketing measurement and optimization company that helps app marketers drive maximum return from all their marketing investments. Uninstall attribution is of tremendous value to marketers as they explore ways to plan and optimize marketing programs for stronger ROI.

May 16, 2016

To Head Off Mobile Fraud, 'Know Thyself'

AdExchanger: What's the single biggest thing marketers contending with mobile ad fraud should be focused on? In mobile, you have to make more decisions about whether the fraud is really nefarious or just a junky mobile ad. Eliza Nevers, Christian Calderon and Michael Oiknine will participate in a panel discussion on mobile fraud at the May 24 CLEAN ADS I/O conference in New York. And then there are some cases where you might not consider them fraud depending who you are, which I refer to as creative misuse. CHRISTIAN CALDERON, CRO of Ketchapp: In the performance business especially, marketing is math.

May 11, 2016

Apsalar Opens Bangalore Office-PR Newswire Asia

"India and Southeast Asia have been outstanding growth markets for Apsalar," said Michael Oiknine, Cofounder and CEO. The new office supports the company's large and growing client base in India and Southeast Asia. Dairy Circle,Bangalore 560 029About ApsalarApsalar is the leading mobile app marketing measurement and optimization company that helps app marketers drive maximum return from all their marketing investments. With Apsalar attribution and audiences, app marketers can optimize their media allocation and empower their partners and platforms to deliver customized communication, for better results and monetization at every step in the customer journey. The new office provides account management and technical support for these and dozens of other leading app-based businesses.

May 2, 2016

Europe's mobile attribution and analytics firm Adjust adds four new offices in two months

European mobile attribution and analytics firm Adjust is on the expansion path; the company has opened four offices in just two months. Founded on the notion of bringing accountability and transparency to mobile marketing, the company has been expanding for a while. Adjust provides analytics services, such as who is using an app, and attribution, or which advertiser is sending the most valuable users to the app. Berlin-based Adjust has added offices in Singapore, São Paulo, Paris, and London. “In 2016, companies around the globe will, according to eMarketer, spend more than $100 billion on mobile advertising, and the interest in mobile marketing is steadily growing,” said Christian Henschel, CEO and cofounder of Adjust.

Feb. 23, 2016

mXpresso launches mFilterIT fraudulent app install detection service

App install fraud is estimated to cost the industry up to $6.3 billion per annum.Mobile app install fraud is a massive challenge for the app industry. In India, where mXpresso is based, recent industry studies ranked India as having the world's second highest fraudulent app install rate. NEW DELHI: mXpresso, a leading end-to-end mobile advertising services company , has announced the launch of mFilterIT, a new service designed to help advertisers detect and prevent fraudulent mobile app installs . mFilterIT provides a deterministic and scientific technology to verify each app install. "We've created mFilterIT to enable app entrepreneurs to feel confident in their install measurement and improve marketing efficiency," he said.