Wholeshare is an online marketplace for sustainable and organic food. Our investors in the food space call us "Whole Foods for the 99%". Only one quarter of the US lives in an area that can support a store like Whole Foods because of the volumes needed to run a natural foods supermarket with 25K products. However, demand for sustainable products is widespread (>$100B/yr) and rapidly growing. Wholeshare enables consumers in every US geography to buy sustainable food at wholesale prices through shopping as a group. Wholeshare members shop for their groceries online and receive products directly from natural food distributors and local food hubs. By tapping into existing wholesale networks, our members are able to save money and get access to foods that they might not have in their communities. Wholeshare's group-based model solves the last mile problems that have plagued food distribution. We recently started offering 25K products nationally through a partnership with UNFI, the largest natural food distributor in the US. Our sales from that offering has been increasing 65% month-over-month since August, and our total sales currently average about $170K per month. We are proud to have been funded by venture investors such as Andreessen Horowitz, SV Angel, 500 Startups, and BoxGroup, as well as several impact investors with deep expertise in the food space.

about the company


Wholeshare in the press

April 29, 2016

Wholeshare Increases Access to Healthy Food

Access to healthy food should be a right, not a privilege. By shopping together as a group, Wholeshare users are able to skip the grocery store and buy directly from wholesale food suppliers. They allow communities everywhere to access the same selection of healthy products as a natural food chain while 20 to 50 perent on their orders. That leaves huge areas of the country without access to healthy and natural food. Right now we’re focused on getting the word out about that new catalog and on finding new communities that are interested in improving their healthy food access.

Feb. 4, 2015

Looking for a Growth Industry? Feed the Online Foodie Craze

So they're either turning to food delivery startups like Blue Apron or upstart online grocers like Instacart, says Forrester retail analyst Sucharita Mulpuru. If Wholeshare can keep the quality and convenience factor high and the costs low, it might have a good shot. Read on for the story of how the company started up in this in-demand industry. Food trends suggest overworked Americans increasingly want to eat well on a budget, and the more conveniently they can get this food, the better. The barriers to entry and layers of bureaucracy are many, especially if you work with a large distributor such as Whole Foods.