RewardsPay is a consumer payment service that enables consumers to use credit card rewards points, cash rewards, hotel points or frequent flier airline miles to safely and securely pay for goods and services at merchant websites. We work directly with airline, hotel, and credit card rewards programs so consumers can safely use their cash rewards, miles, or points at leading merchants. With RewardsPay, consumers can tap into the liquidity of their rewards programs to purchase music, movies, e-books, games or just about any other type of goods or services at the growing number of merchants that are part of the RewardsPay network. Rewards programs are front and center and maintain a direct relationship with their members, merchants benefit from increased basket size and conversion, and consumers increase their purchasing power. RewardsPay is not a wallet, currency exchange, or attempting to create a new type of virtual currency. Our team has decades of combined experience in alternative payments, loyalty and rewards, travel payments, games, and social media.

about the company


Anu Shukla is founder and former CEO of [Offerpal Media](/company/offerpal-media). Prior to founding Offerpal Media, she was the founder and CEO of [Mybuys](/company/mybuys) Inc. She also served as the former Director of the Board at MyBuys. Prior to Mybuys, Anu pioneered the category of Internet Marketing Automation as founder and CEO of Rubric, Inc. Rubric was acquired in 2000 for $366 million. Prior to Rubric, Anu has held a variety of executive roles including the VP of Marketing and Product Strategy at Versata (VATA), and Vice President of Worldwide Marketing and Product Management at Compuware/Uniface Corporation (CPWR). Anu serves on the Board of Directors of FWE&E (Forum for Women Entrepreneurs and Executives), International Museum of Women (, and the Advisory Board for the Leavey School of Business, Santa Clara University. She was named to the Computer Industry “Dream Team” by Business 2.0 magazine in 2004, awarded the YSU Distinguished Alumni award in 2005, and the Entrepreneur of the Year by the Washington D.C. based Dialogue on Diversity organization in 2005. Source:[Inter Play](

RewardsPay in the press

May 18, 2016

IOT Thought Leader and Veteran Entrepreneur Joins Board of Performance Content Marketing Solution Ahalogy

CINCINNATI--(BUSINESS WIRE)--Ahalogy, the performance content marketing solution for enterprise, is adding a top entrepreneur and technologist to the company’s board to tap into her diverse experience guiding multiple startups to success. Vasanthi Chandra, founder of RewardsPay and chair of Harvard Business School Association of Northern California IOT Investment Forum, was appointed to add a balanced, fresh perspective to the company’s board. About AhalogyAhalogy is the Performance Content Marketing Solution for enterprise, helping marketers connect with consumers via meaningful, data-driven content. Ahalogy is an official Pinterest Marketing Developer Partner, and partners with other leading social networks. Headquartered in Cincinnati, Ohio, the global capital of brand marketing, Ahalogy has additional offices in New York, Chicago, Los Angeles, and San Francisco.

May 11, 2015

52% Year-over-Year Revenue Growth and 116% Increase in Net Registered Users as Viggle Celebrates Its Three-Year Anniversary

(, an innovative payment platform, that gives Viggle users the opportunity to apply their Viggle points toward purchases of goods from popular online retailers. Non-GAAP Adjusted Rewards Costs and Adjusted EBITDAThe Company provides a non-GAAP measure for adjusted rewards costs as an alternative view of the Company’s cost of providing rewards to its users. Viggle launched a partnership with RewardsPay ® (, an innovative payment platform, that gives Viggle users the opportunity to apply their Viggle points toward purchases of goods from popular online retailers. Viggle partnered with inMarket, the world’s largest beacon platform, to profile targeted offers and branded engagement to Viggle users based on context and their proximity to retail environments. Almost one million new users registered on the Viggle platform during the quarter, bringing net registered users to more than 8.95 million, compared with 4.14 million net registered users as of the end of the year-ago quarter, an increase of 116 percent.

Dec. 23, 2014

Who were the world’s notable bitcoin believers in 2014?

Dell has the biggest bitcoin revenue among the companies that accept bitcoin. Mozilla & WikimediaThe organization behind the open source Firefox browser, Mozilla, has started accepting bitcoin donations. In December 2014, the company began accepting bitcoin for most online purchases. According to NYT, many small, more obscure merchants already accept bitcoin for cross-border transactions. SquareSquare is developing a new cash register software that can accept bitcoin payments.

Nov. 20, 2014

Coinbase workaround lets you pay with Bitcoin on Facebook and iTunes

Bitcoin wallet Coinbase has figured out a workaround to help its users make purchases on Facebook and iTunes with Bitcoin. With the new Coinbase-Rewards-Pay partnership, you can link your Coinbase wallet to a RewardsPay account to make purchases at iTunes, Facebook, GrooveShark, and eight other online merchants with Bitcoin. RewardsPay is a payment platform that lets users put to use the cash rewards they’ve earned from credit cards and other loyalty programs. In order for Coinbase to grow as a company, it’s going to have to get people to spend their coins. While merchants are increasingly considering the asset, only a limited number of businesses currently accept Bitcoin.