Neumitra develops connected technologies to address the effects of stress on brain health and performance.

about the company


Neumitra in the press

Feb. 1, 2016

Start-ups selected for MassChallenge Startup Summit in Geneva

Lift and MassChallenge Switzerland have joinded forces to present the MassChallenge Start-up Summit. Selected start-up from UKMOM incubator is an inexpensive, electronically controlled, inflatable incubator constructed to decrease the number of premature child deaths within refugee camps. On 10 February the first MassChallenge Startup Summit will take place in Switzerland. Selected start-ups from Switzerland:Advanon is the leading invoice financing platform in Switzerland. The jury selected several startups, among them MC alumni as well as a selection of "the 50 Swiss startups in which to invest" initiative by Bilan to join the event.

Oct. 31, 2015

Mass. should build the fire under two emerging tech clusters

In robotics, there has been action around creating a shared space called Mass Robotics. But I think both sectors need their own physical place for companies to work from, emulating the Greentown model. In October alone, we’ve seen major conferences in Boston, a hackathon organized by Athenahealth of Watertown, and an MIT-hatched underwater robotics startup, Hydroswarm, take one of the top prizes at the MassChallenge entrepreneurship competition. Today, the cleantech community born there is known as Greentown Labs, and located on the fringes of Union Square in Somerville. Five years ago, I went to visit a rough, unrenovated warehouse space a half block from the CambridgeSide Galleria mall.

Oct. 29, 2015

What are the most stressful places in Boston? We’re about to find out

On launch day for the Boston Stress Study, founder Rob Goldberg’s own stress levels were off the charts. Said Goldberg: “Boston is a pretty stressful place and frankly, we thought that was a great space for us.”Nidhi Subbaraman writes about science and research. The Boston Stress Study will begin signing up participants in early 2016, but what Goldberg describes as “caregivers” will be a key part of the initial group. Goldberg, a neuroscientist and founder of the Boston startup Neumitra, is leading a novel citywide project to map the stress levels of Boston citizens, and identify areas in the city that seem to particularly grate on their nerves. “The first thing our technology taught me is that I’m really an introvert,” Goldberg admitted.

May 8, 2015

Wearables Startup Neumitra Gets New Cash Amid Fitbit, Apple Buzz

Wearables Startup Neumitra Gets New Cash Amid Fitbit, Apple BuzzXconomy Boston —Fitbit’s IPO filing and the Apple Watch have dominated the headlines on wearables and healthtech this week. One of those is Boston-based Neumitra, which has received a new investment from NetScientific, a U.K.-based healthcare tech company. Jody Rosen of the New York Times Style Magazine calls the Apple Watch “both a screen and a hectoring aerobics instructor.” High praise, indeed, for a device that would target such a sedentary and screen-obsessed population. But the biggest player in the field would be Apple with its new watch and health-monitoring applications. Neumitra previously raised funding from healthtech investor Rock Health, as well as Breakout Labs, a fund created by Peter Thiel to invest in science-based startups.

May 6, 2014

Segterra Scores $2.5M to Shed Some Blood in Personal Health Tracking

As tech giants like Apple and Google dive into personal health and wellness, many startups are scrambling to find the right niche. Personal health and wellness continues to climb the tech-investment charts. Sellam clearly likes Segterra’s chances of cashing in on the personal health craze. Rony Sellam, Segterra’s chief executive (pictured), says the new financing is significant because it will help the company go after mainstream consumers. Interestingly, he is now the co-founder and chief strategy officer of, a stealthy health and wellness startup in New York.

Feb. 14, 2013

Rock Health's Boston Demo Day Yields Seven Startups

Rock Health, the grant-giving healthcare accelerator that started in San Francisco, is holding its inaugural Rock Boston Demo Day at the Broad Institute in Cambridge, MA, at 2 pm. Besides Rock Health, there is Healthbox (now in Boston), Blueprint Health (New York), West Health Incubator (San Diego), and others. Here are the seven Rock Boston startups:—Home Team Therapy is using video and Microsoft’s Kinect to help people exercise at home. But Rock Health is certainly one of the pioneers (see my colleague Wade’s previous coverage here and here). Gregory T. Huang is Xconomy's Deputy Editor, National IT Editor, and Editor of Xconomy Boston.

Nov. 20, 2012

The 14 Most Interesting Startups To Emerge From DEMO

Candy Lab’s new mobile app uses augmented reality to turn the world around you into a video game — with advertising. DEMO Fall 2012 wrapped up in Santa Clara today, where 77 startups took the stage to show off their apps, services and products. To do that, the startup aggregates info from the major listings players and uses Facebook’s Open Graph to give users social context as they search for apartments. NotablesPassBan — One of my favorite products from DEMO was PassBan, an app that offers multi-factor verification for your mobile device and more. Ube’s app allows users to easily control IP-enabled smart devices using their Android or iPhone.

Oct. 5, 2012

Neumitra, Backed By Founders Of Yahoo & Boston Scientific, Shows Off Stress-Killing Gadget Bandu

Neumitra co-founder Robert Goldberg tells TechCrunch exclusively that the company has secured seed funding from the founders of Yahoo and Boston Scientific — Ash Patel’s Morado Ventures and John Abele, respectively. Neumitra is also part of the Boston 2012 batch of the RockHealth startup accelerator. Neumitra, which has a staff of 10 people, is headquartered in Boston. People who donate $189 or more get a bandu device of their own. Neumitra , a startup founded by neuroscientists from the Massachusetts Institute of Technology , has a big vision: It wants to help everyone stress less, no small feat in this turbo-charged world.

Oct. 2, 2012

DEMO Gods: Birds, brains, and the best products of the season

Out of the 77 companies that demonstrated their products at this week’s DEMO conference, only five won the coveted DEMO God award. The redesigned test uses a mouse or track pad. The site provides an opportunity for students to build their professional networks, find jobs and internships, and make a little extra cash. FlinjaFlinja is a startup that uses the talent, energy, and financial need of college students to create a freelance workforce. The company hopes people will take the test and help pharmaceuticals develop drugs to fight the effects of Alzheimer’s.

Sept. 9, 2012

After A Summer At Harvard Med School, Rock Health’s Third Class Shows Off Its Goods

The 35 Rock Health startups that have launched to date have each received $20K in funding, so this represents a big raise for Rock Health’s next class and brings the accelerator some more solid backing. The deadline to submit applications for Rock Health’s fourth class are fast approaching, with five days remaining, and startups can apply here. RXApps uses SMS and web applications to help patients track their illnesses, allowing care providers to make better treatment decisions. Back in June, Silicon Valley’s health-focused startup accelerator, Rock Health, kicked off its third program. Reify Health empowers medical experts with tools to easily create, implement, assess, and deploy mobile health interventions.